P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Somebody in this family took part in a test that showed 0:01 there's a toothpaste that can reduce cavities. 0:04 Can you tell who? 0:06 Mrs. Clapem, your daughter's grin is a giveaway. 0:08 - Yes, I'm afraid so. 0:10 It was Cheryl here. 0:12 - Cheryl and 422 others took part in a test of Crest 0:13 against regular toothpaste. 0:18 The results? 0:19 we recently filmed an interview with Cheryl at school. 0:20 Your half of the test group used Crest, Cheryl. 0:24 - Yes that's right. 0:27 And the other group used regular toothpaste. 0:28 - Were there any special instructions? 0:31 - No, just to bush as usual. 0:33 - And the Crest users got? 0:34 - 49% fewer cavities after one year. 0:36 - Thank you Cheryl. 0:39 49% fewer cavities with Crest. 0:42 The reason? 0:44 Crest's exclusive formula fluoristan 0:45 that contains the same decay-preventive dentists use. 0:48 It's this fluoristan that reduced cavities 0:52 in eight years of tests like Cheryl's. 0:54 And these results are the reason Crest 0:57 has become the only toothpaste 0:59 recognized effective against cavities 1:01 by the American Dental Association. 1:04 Their council on dental therapeutics reports 1:06 Crest has been shown to be an effective 1:09 decay-preventive dentifrice that can be of significant value 1:11 when used in a conscientiously applied program 1:14 of oral hygiene and regular professional care. 1:17 Protect your family with good dental habits. 1:21 Check-ups twice a year and Crest. 1:23 The only toothpaste recognized effective against cavities 1:25 by the American Dental Association. 1:29

Complete Record: