P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Roll camera. 0:01 Well, a news story about a different kind of toothpaste. 0:02 If you're interested in reducing your family's cavities, 0:06 watch this. 0:09 - Wow! 0:11 - Does your family feel this good after a dental checkup? 0:12 Well, this is the year for it, 0:15 because Proctor and Gamble now brings you Crest, 0:17 the first toothpaste that's shown it reduces cavities. 0:19 Shown it in tests, reported in dental journals. 0:22 Like the one in which Cheryl Clampham helped test Crest 0:25 against the control toothpaste. 0:28 Half of the group used Crest, Cheryl? 0:30 - Yes, that's right. 0:32 And the other group used regular toothpaste. 0:33 - Were there any special instructions? 0:35 - No, we just brushed as usual. 0:38 - And Crest users got...? 0:40 - 49% fewer cavities after one year. 0:42 - What's different about Crest? 0:45 Fluoristan, Crest's patented stannous fluoride formula 0:48 that's reduced cavities 21 to 49% in scientific tests. 0:51 Now don't expect miracles, 0:56 but do expect fewer cavities with Crest. 0:58 It's simple: good dental habits, checkups twice a year, 1:01 and Crest, the first toothpaste 1:05 that's shown it reduces cavities. 1:07 "Well," you thought, "there's something different 1:10 in Crest that has reduced cavities in scientific tests." 1:13 That something is Fluoristan. 1:17 It strengthens your tooth enamel every time you brush. 1:19 So why wait to start reducing your family's cavities? 1:23 Crest is now available everywhere in Canada. 1:26

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