P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is the story of a medical milestone, 0:01 triumph over tooth decay. 0:04 It begins in a little town in Texas, 0:07 where tooth decay was almost unknown. 0:09 The reason? 0:12 Science found the drinking water contained fluoride. 0:13 For years science has tried 0:17 to make fluoride work in a toothpaste. 0:18 Now, after these years of searching, testing, 0:21 Procter & Gamble announces the dramatic answer. 0:24 Crest toothpaste with fluoristan, 0:28 the only known way to make fluoride truly effective 0:30 in a toothpaste. 0:34 Here's how Crest works on the permanent teeth 0:35 of all adults and children six and over. 0:37 The fluoristan action in Crest 0:40 actually combines with and strengthens tooth enamel 0:42 to lock out decay, give you cleaner, sweeter breath. 0:45 And you'll love the fresh new flavor of Crest, 0:49 the way it brightens your teeth, 0:52 as you triumph over tooth decay. 0:54 Get Crest toothpaste with fluoristan. 0:57

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