P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Wow! 0:01 Announcer Does your family feel this good 0:02 after a dental checkup? 0:04 Well, this is the year for it, 0:05 because Procter and Gamble now brings you Crest, 0:07 the first toothpaste that's shown it reduces cavities, 0:10 shown it in tests reported in dental journals. 0:13 Gary Keene, how about the tooth paste test you were in? 0:16 - I was in the test for two years. 0:19 Announcer Half the group used Crest, 0:21 the other half a control toothpaste. Is that right? 0:23 - Yes, sir. The dentist told everybody 0:25 to brush the same way as always at home. 0:27 And my side got 25% fewer cavities. 0:30 Announcer And your side used Crest? 0:33 - Yes, sir. 0:35 Announcer What's different about Crest? 0:37 Fluoristan, a patented stannous fluoride formula 0:38 that's reduced cavities 21 to 49% in scientific tests. 0:42 Now don't expect miracles, 0:47 but do expect fewer cavities with Crest. 0:48 Visit your dentist twice a year. 0:51 Brush regularly with Crest, 0:53 the first toothpaste that's shown it reduces cavities. 0:55

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