P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mom, mom! Look mom, no cavities! 0:01 - Hold it please. 0:05 The happy news this youngster brings, 0:07 news that may means fewer cavities for your family, 0:09 now comes to Canada. 0:13 Because Crest is now made and sold in Canada. 0:14 Crest, the toothpaste that's shown it reduces cavities. 0:18 In eight years, over 7 thousand people have taken 0:22 part in tests of Crest. 0:24 The results, as reported in Denver journals, in every 0:26 single test Crest reduced cavities significantly. 0:29 The reason, fluoristan. 0:32 Crest's exclusive stanis fluoride formula. 0:35 This stanis fluoride helps strengthen tooth 0:38 enamel against decay every time you brush. 0:40 That's why Crest can reduce tooth decay 0:43 for your family. 0:45 Don't expect miracles, 0:47 but do expect fewer cavities. 0:48 So, visit your dentist twice a year and 0:50 brush regularly with Crest and 0:52 you to may hear... 0:54 - Mom! Mom, look no cavities! 0:55

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