P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Behind this smile lies a way to fewer cavities 0:01 for your family. 0:03 This is Mrs. Edna Anderson, 0:04 one of thousands who tested toothpaste 0:06 and showed Crest reduces cavities. 0:08 Mrs. Anderson? 0:11 - We tested toothpaste for one year 0:12 while at the university. 0:14 - Your group used Crest? 0:15 - Yes, that's right. 0:16 - And the other group used regular toothpaste. 0:17 - Yes. 0:20 - Did your brush on a special way? 0:20 - No, we were told to brush as usual. 0:22 - And the crest users got. 0:25 - 42% fewer cavities. - Thank you. 0:29 Such results show why Crest is recognized effective 0:30 against cavities by the American Dental Association. 0:33 As their council reports, 0:36 "Crest has been shown to be an effective 0:38 decay-preventative dentifrice 0:40 that can be of significant value 0:42 when used in a conscientiously applied program 0:43 of oral hygiene and regular professional care." 0:46 Protect your family with good dental habits, 0:49 dental checkups twice a year, and Crest, 0:52 the only toothpaste recognized effective against cavities 0:54 by the American Dental Association. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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