P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Remember these youngsters. 0:01 The cavities they didn't have 0:03 should change your mind about toothpaste, 0:05 because they're a few of the thousands who 0:07 tested toothpaste and showed Crest reduces cavities. 0:09 Randy, how did the test work? 0:13 - Well, the dentist divided us into two groups, 0:15 my group used Crest, the others used a regular toothpaste. 0:17 - And you were brushed as usual? 0:19 - That's right. 0:21 - And how did your group make out? 0:22 - Well, at the end of the year 0:23 we had 49% fewer cavities with Crest. 0:24 - 49% fewer cavities with Crest. 0:27 Such results show why Crest is recognized 0:30 effective against cavities 0:33 by the American Dental Association. 0:34 As their council reports, 0:36 "Crest has been shown to be an effective 0:38 decay-preventative dentifrice that can be 0:40 of significant value when used in a conscientiously applied 0:42 program of oral hygiene and regular professional care." 0:45 Protect your family with good dental habits, 0:48 dental checkups twice a year, and Crest. 0:51 The only toothpaste recognized effective against cavities 0:54 by the American Dental Association. 0:57

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