P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mom, 0:01 oh Mom. 0:02 Look mom, no cavities. 0:04 - Oh Barbara, that's wonderful. 0:06 The dentist says no new cavities. 0:09 I'm so glad we changed to Crest toothpaste. 0:13 Narrator This could happen at your house 0:16 for Crest is the toothpaste that works, 0:18 works because Crest contains fluoride. 0:20 Tests proved what Crest could do. 0:23 Tests made at the leading university. 0:26 They went on for a total of four years. 0:28 Thousands of grown-ups and children took part, 0:31 like young Bill Wells here. 0:33 Half brushed with ordinary toothpaste, 0:36 half brushed with Crest. 0:38 Look what the x-rays and dental examination shows. 0:41 Crest cut cavities almost in half 0:45 for children and grown-ups both. 0:48 Isn't Crest with fluoride the one for your family? 0:51 Wouldn't you like to hear, oh mom, 0:53 look mom, no cavities. 0:57

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Original permalink · Record added: 2025-04-22 23:18:27