P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Ma! 0:01 Oh, Ma! 0:03 Look Mom, no cavities. 0:05 - Oh Mike, that's wonderful. 0:07 The dentist says no new cavities. 0:09 I'm so glad we changed to Crest toothpaste. 0:12 Narrator This could happen at your house, 0:14 for Crest is the toothpaste that works. 0:16 Works because Crest contains fluoride. 0:19 Tests proved what Crest could do. 0:22 Tests made at a leading university. 0:24 They went on for a total of four years. 0:27 Thousands of grownups and children took part. 0:30 Like young Ruth Jeffrey here. 0:33 Half brushed with ordinary toothpaste, 0:36 half brushed with Crest. 0:39 Look what the x-rays and dental examinations showed. 0:41 Crest cut cavities almost in half, 0:45 for children and grownups both. 0:48 Isn't Crest with fluoride the one for your family? 0:50 Wouldn't you like to hear? 0:53 - Oh, Ma! 0:55 Look Mom, no cavities. 0:57

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Original permalink · Record added: 2025-04-22 23:18:27