P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Timber ♪ 0:01 ♪ Timber ♪ 0:02 ♪ Now big Paul hails from Oregon ♪ 0:05 ♪ Where the trees reach up a mile ♪ 0:07 ♪ He's a lusty boy with an ax ♪ 0:09 ♪ Yo ho ♪ 0:10 ♪ And look at that big-toothed smile ♪ 0:11 ♪ Big Paul's a lucky fellow ♪ 0:13 ♪ With healthy teeth he's blessed ♪ 0:14 ♪ He's learn to fight old tooth decay ♪ 0:16 ♪ With a toothpaste they call Crest ♪ 0:19 (music ends) 0:20 - Big Paul's wise. 0:22 You'd be wise too cause chances are 0:23 you've gotten soft spots in your teeth 0:25 and soft spots can turn the cavities 0:27 unless you turn to Crest. 0:30 Yes, Crest does something no other kind 0:32 of toothpaste can do. 0:34 Hardens those weak places. 0:35 (strums guitar) 0:36 Stops them from turning into cavities. 0:37 That's because of Crests own special fluoride, fluoristan. 0:39 And Crest freshens your breath. 0:43 Tastes wonderful. 0:45 ♪ So make Crest your family toothpaste ♪ 0:47 ♪ And put your fears to rest ♪ 0:50 ♪ Soft spots can turn to cavities ♪ 0:52 ♪ Unless you turn to Crest. ♪ 0:54 ♪ Crest is best ♪ 0:56 ♪ Crest is best ♪ 0:57 ♪ Crest is best ♪ 0:58

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