P&G: Complete, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I make dentures and I wear them, 0:01 but I don't clean mine the way you do. 0:03 I know tablets can't remove most plaque. 0:05 What does? 0:08 New Complete, a new cleanser that does even more 0:09 than remove stains. 0:12 Complete gives plaque the brush-off. 0:13 Tablets work on surface stains, but ultraviolet light shows 0:15 most plague remains. 0:19 New Complete removes most plaque. 0:20 Your dentures will actually feel cleaner, fresher. 0:23 Do the Complete job. 0:26 Complete gives plaque the brush off. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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