P&G: Charmin Bath Tissue, 1974

Year Published: 1974

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Evening Mr. Whipple. 0:02 - Evening. 0:03 - Don't squeeze the Charmin. 0:04 - Hi dad. 0:07 - Hi Georgie. 0:08 - Can I carry the Charmin? 0:09 - Yep, but no squeezing. 0:10 - Okay. 0:11 What did you do in the store today dad? 0:12 - You should have seen me. 0:14 There I was, and these two ladies were 0:16 squeezing the Charmin. 0:18 Georgie Yeah. 0:19 - Charmin's squeezably soft. 0:20 - So squeezably soft it's irresistible. 0:23 Mr. Whipple I crept closer. 0:26 Georgie Yeah. 0:27 - I only squeeze Charmin. 0:28 Charmin's got a squeezable softness that's rich and fluffy. 0:29 - Yeah, so rich and fluffy, it's a pleasure to squeeze. 0:33 - Soft fragrance too. 0:36 Mr. Whipple I sprang into action. 0:38 Georgie Oh boy. 0:40 - Ladies, please don't squeeze the Charmin. 0:41 - Wow, dad, you sure showed 'em. 0:45 - Right. 0:48 Now I'm going to show you. 0:49 Please don't squeeze the Charmin. 0:50 - Sorry, dad. 0:52 - Charmin's so squeezably soft, 0:53 takes trained fingers to hold it. 0:55 - Better train your fingers, dad. 0:56

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