P&G: Charmin Bath Tissue, 1972

Year Published: 1972

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh, hi Mr. Whipple. 0:04 - Howdy. 0:04 Where's my boy, George. 0:05 - He's in the back of the store sir. 0:07 Shall I get him? 0:08 - No need, I'll just squeeze the Charmin bathroom tissue, 0:09 that'll get him out. 0:12 - It usually does. 0:14 - What's this? 0:15 Blue Charmin, I've never squeezed blue Charmin before. 0:16 - Oh, that's new Charmin blue. 0:19 And this is new Charmin green. 0:20 They added to pink, white, and yellow. 0:22 - Any color it comes in, Charmin is squeezably soft. 0:24 - Deep down squeezably soft. 0:27 - Soft fragrance too. 0:29 - Charmin is so squeezably soft. 0:30 - It's irresistible. 0:32 - Mr. Whipple, he's coming. 0:34 - Let him come, young whippersnapper. 0:36 - Please don't squeeze the Charmin. 0:39 Dad! 0:41 - Your new Charmin colors are irresistible Georgie. 0:43 - My own father, squeezing Charmin. 0:45 - Like father, like son. 0:48 Please don't squeeze the Charmin. 0:50 New Charmin blue, new Charmin green. 0:53 In every color Charmin's so squeezably soft, 0:56 it's irresistible. 0:59

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