P&G: Charmin Bath Tissue, 1971

Year Published: 1971

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Madam. 0:02 Madam, the sign says, "Please don't squeeze the Charmin." 0:04 - But Charmin bathroom tissue 0:08 is so squeezably-soft, it's irresistible. 0:09 - I know, but- 0:12 - Charmin is deep-down soft. Soft fragrance too. 0:16 - I'm sorry, Madam. - Good work, Harriet. 0:19 You're doing a great job, keep it up. 0:21 - Mr. Whipple, please don't squeeze the Charmin. 0:23 - Well, you said to keep it up. 0:28

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