P&G: Charmin Bath Tissue, 1971

Year Published: 1971

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Look, Agatha, Charmin Bathroom Tissue. 0:01 - Charmin's so soft, Louise, I can't resist 0:06 giving it a squeeze. 0:09 - Charmin's softer than that fluffy pillow I like so much. 0:11 - Softer than my comforter, even. 0:14 - Uh oh, it's those sisters again. 0:17 - Don't look now, here comes that nice young man, 0:21 Mr. Whipple. 0:24 - I think he likes you, Louise. 0:26 - (laughs) Oh no, he likes you, Agatha. 0:28 - Ladies, please don't squeeze the Charmin. 0:30 - But Charmin's so squeezably soft, it's irresistible. 0:33 Isn't it, Agatha? 0:37 - Yes, indeedy, soft fragrance, too. 0:38 - But the sign. 0:42 - (laughs) Look, Agatha, it's so irresistible, 0:43 he can't resist squeezing it himself. 0:47 - Mr. Whipple, please don't squeeze the Charmin (laughs). 0:49 - Naughty, naughty (laughs). 0:54 Announcer Squeezably soft Charmin. 0:57

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