P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey Mr. Whipple, there's a new Charmin feeling! 0:01 Hey Mr. Whipple, there's a new Charmin feeling, 0:05 it's a fluffier feeling! 0:07 - Oh hey, Mr. Whipple. There's a new Charmin feeling. 0:10 - What is this? 0:13 - New Charmin. - It looks bigger. 0:15 - It is. It's fluffier. 0:16 There's never been a fluffier tissue. 0:17 Go on, measure it. All the way around. 0:20 - It's almost a whole inch fluffier. 0:23 - Uh huh! And feel it on the softest part of your hand, 0:25 the back. 0:28 - It's fluffier. 0:30 - And the fluffier the tissue, 0:32 - The gentler it feels to your skin. 0:33 Narrator New Charmin. 0:36 There's never been a fluffier tissue. 0:37 And the fluffier the tissue, 0:40 - The gentler it feels to your skin. 0:41

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