P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, Mr. Whipple. There's a new Charmin feeling. 0:02 (birds singing) 0:04 - Hey, Mr. Whipple. There's a new Charmin feeling. 0:06 It's a fluffier feeling. 0:08 - Oh, hey, Mr. Whipple. There's a new Charmin feeling. 0:12 - What is this? 0:15 - New Charmin. 0:16 - It looks bigger. 0:17 - It is. It's fluffier. 0:18 There's never been a fluffier tissue. 0:19 Go on. Measure it. 0:22 All the way around. 0:23 - It's almost a whole inch fluffier. 0:25 - Uh huh. And feel it on the softest part of your hand, 0:27 the back. 0:30 - It's fluffier. 0:33 - And the fluffier the tissue, 0:34 - the gentler it feels to your skin. 0:36 Everybody's going to want to feel it. 0:39 - New Charmin's got a fluffier feeling. 0:41 - And the fluffier the tissue, 0:43 - the gentler it feels your skin. 0:45 - Lady. 0:47 Announcer Ha ha. Face it Mr. Whipple. 0:48 This is new Charmin. 0:51 There's never been a fluffier tissue. 0:52 And the fluffier the tissue, 0:55 - the gentler it feels to your skin. 0:56

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