P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (telephone ringing) 0:00 - Hello. 0:02 - Mr. Whipple, you better get down to the store fast. 0:03 There's a new Charmin feeling. 0:05 - New Charmin feeling? 0:07 - Mmm hmm, it's the fluffiest feeling. 0:08 Wait till you feel it. 0:10 There's never been a fluffier bathroom tissue. 0:12 - I'll be right there. 0:14 Okay. What's this new Charmin feeling all about? 0:16 - It's fluffier. 0:17 - It's bigger. 0:19 - It is. 0:20 There's never been a fluffier tissue, Mr. Whipple. 0:21 Measure it, all the way around. 0:23 - It's almost a whole inch fluffier. 0:27 - Uh huh. Now feel it, on the softest part of your hand. 0:28 The back. 0:32 - Oh, no. 0:32 New Charmin is fluffier. 0:34 There's never been a fluffier tissue. 0:35 - And the fluffier the tissue. 0:37 - The gentler it feels to your skin. 0:39 Everybody's going to want to feel it. 0:41 - New Charmin's got a fluffier feeling. 0:44 - And the fluffier the tissue. 0:46 - The gentler it feels to your skin. 0:48 - Ladies, please. 0:50 - [Commercial Announcer] Face it, Mr. Whipple. 0:51 This is new Charmin. 0:53 There's never been a fluffier tissue 0:54 and the fluffier the tissue. 0:56 - The gentler it feels to your skin. 0:57

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