P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Did you squeeze the new Charmin? 0:01 - No. 0:03 - I didn't even know Charmin was new. 0:03 - Hey, look at the new sign. 0:05 - New Charmin. 0:06 Fluffed up. 0:07 Puffed up. 0:08 - Does that mean they fluffed it up 0:09 and puffed it up? 0:10 Announcer Yep. 0:11 Makes new Charmin super squeezable. 0:12 Compare it with Charmin. 0:14 - Oh, wow. 0:16 There's no comparison. 0:17 - New Charmin feels softer and fluffier. 0:18 Announcer Most people think so. 0:20 - Okay if I squeeze it? 0:22 Announcer Sure, go ahead. 0:23 New Charmin, fluffed up and puffed up. 0:25 It's super squeezable. 0:28

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:24:05