P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Whipple gives up. 0:01 You can tell your readers I'm moving to Alaska. 0:02 - Because of Charmin? 0:04 - No, because of something super squeezable. 0:05 - But what? 0:08 - New Charmin, it's fluffed up and puffed up. 0:09 - Fluffed up and puffed up? 0:12 - Compare it with Charmin. - Ooh, there's no comparison. 0:15 New Charmin feels softer and fluffier. 0:17 - Most people think so. 0:20 My customers won't be able to keep from squeezing it. 0:21 - And neither can you, Mr. Whipple. 0:24 Narrator New Charmin, fluffed up and puffed up. 0:26 It's super squeezable. 0:28

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