P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Super squeezable new Charmin arrives. 0:01 Whipple vows he'll sell store. 0:04 Local grocery George Whipple, one look at new Charmin. 0:06 - New Charmin, they fluffed it up, puffed it up, 0:10 made it so much softer its super squeezable. 0:12 - But Charmin is already so soft! 0:15 - Just wait til' you compare Charmin with new Charmin. 0:18 - Oh wow! 0:20 Whipple See what I mean? 0:22 - There's no comparison, new Charmin feels softer 0:23 and fluffier. 0:26 - Most people think so. 0:28 I'll never be able to keep the ladies. Oh oh, 0:30 here they are. 0:33 - Here's the new Charmin. 0:34 They fluffed it up and puffed it up. 0:35 They made new Charmin so much softer, it's super squeezable. 0:37 - I can't stop em' from squeezing, new Charmin 0:40 super squeezable. I'll sell the store. I'll... 0:43 - Move to Alaska he says. 0:47 Gee new Charmin must really feel softer. 0:49 They fluffed it up and puffed it up. 0:52 Announcer Made new Charmin so much softer 0:54 it's super squeezable. 0:56

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