P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Voiceover Did you squeeze the new Charmin? 0:02 - No. 0:03 Voiceover Did you ever squeeze the new Charmin? 0:04 - You're not supposed to squeeze the Charmin. 0:06 Voiceover But this is new Charmin, see? 0:08 - Wow, look at that. 0:11 New Charmin Fluffed Up Puffed Up. 0:13 What a great new idea. 0:15 They really fluffed it up and puffed it up, huh? 0:17 Voiceover Yep. 0:20 Makes new Charmin so much softer, it's super squeezable. 0:21 Compare Charmin with the new Charmin. 0:24 See for yourself. 0:26 - Wow, you're right. 0:27 There's no comparison. 0:29 New Charmin feels softer and fluffier. 0:30 Voiceover Most people think so. 0:33 - I love the way this new Charmin feels. 0:34 It's because it's fluffed up and puffed up, right? 0:36 Voiceover That's right. 0:39 - I never would've believed it would feel so soft. 0:40 Do you know what I'm gonna do now? 0:41 Voiceover No. 0:43 - I'm gonna squeeze. 0:44 Ooh, I'm squeezing the new Charmin. 0:45 Is that okay? 0:47 Voiceover Sure, go ahead. 0:48 - Oh, thanks. 0:49 I'm glad that man told me about the new Charmin. 0:50 Voiceover New Charmin. 0:53 Fluffed up and puffed up. 0:54 So much softer, it's super squeezeable. 0:55

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