P&G: Charmin Bath Tissue, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What's that fragrance? 0:01 - Charmin's new soft fragrance, Mr. Whipple. 0:02 Makes you want to squeeze the Charmin even more. 0:05 - Just what I need, new soft fragrance. 0:09 - Makes me want to squeeze the Charmin even more. 0:11 - Me too, Charmin's bathroom tissue is so squeezably soft. 0:15 - And this new soft fragrance is irresistible. 0:19 - Please don't squeeze the new Charmin. 0:21 Are you telling me this new soft fragrance- 0:24 - Makes you want to squeeze the Charmin even more? 0:26

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John W. Hartman Center for Sales Advertising & Marketing History


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