P&G: Charmin Bath Tissue, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Shopping, I thought these were all bargains. 0:01 This they liked, this they didn't. 0:04 This they liked. 0:07 This they didn't 0:08 What good's a bargain they don't like. 0:11 Take toilet paper, 0:13 I tried a no name, not soft enough. 0:14 So I'm back to Charmin, a real bargain. 0:16 Look, same number of sheets, 0:19 no name, Charmin. 0:21 You see how much thicker and fluffier Charmin is. 0:23 Why isn't everything made like Charmin? 0:25 A bargain they'll like. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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