P&G: Charmin Bath Tissue, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Finally a robot to stop ladies from squeezing Charmin. 0:01 Robot Don't squeeze Charmin, don't squeeze Charmin. 0:03 - Charmin's doubly fluffy. 0:06 - Doubly irresistible. 0:08 Robot Don't squeeze. 0:10 Fluffy! 0:12 Squeeze Charmin! Squeeze Charmin! 0:13 - Squeezac! 0:15 (robot shutting down noises) 0:16 Narrator Squeezac's right, Charmin made 0:17 the ordinary way might not get squeezed, 0:18 but Charmin's Doubly Fluffy is so squeezably soft. 0:20 - It's doubly irresistible. 0:25 Robot Don't squeeze Charmin, don't squeeze. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History


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