P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (whistle blows) 0:01 - Attention, men! 0:02 - Yes, Mr. Whipple! 0:02 - Your mission is to stop the ladies from squeezing Charmin. 0:03 Okay, to your aisles! 0:06 All Yaaay! 0:08 - And remember, blow the whistle 0:09 on the first squeezer you see! 0:10 - Mrs. Cleaver, are you a squeezer? 0:13 - We're all squeezers, Joey. 0:15 Charmin's so squeezably soft! 0:17 See? 0:19 - Doubly fluffy. 0:20 - Doubly Irresistible. 0:21 - Double trouble. 0:23 - Double crossed. 0:24 Pipsqueezer. 0:27 - Sorry, Mr. Whipple. 0:28 Charmin made the ordinary way might not get squeezed, 0:29 but Charmin's Doubly Fluffy, it's so squeezably soft. 0:31 - It's doubly irresistible. 0:36 - Ladies, please, don't squeeze the Charmin. 0:38 (whistles blowing) 0:41 - Charmin. Doubly fluffy, doubly irresistible. 0:41

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