P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hoffmeier! 0:00 Hoffmeier, the ladies are squeezing the Charmin. 0:03 - In my store, squeezing's okay, Whipple. 0:06 - Ohh. 0:08 - Hah! - Charmin's so squeezably soft. 0:11 - It's irresistible. 0:13 Narrator Mr. Whipple never learns. 0:14 Charmin made the ordinary way might not get squeezed 0:16 but Charmin's Fluffed Up, with so much squeezable softness, 0:19 it's irresistible. 0:23 - Ladies, please, don't squeeze. 0:24 - Oh, granny! 0:26 - Granny? Oh!

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