P&G: Charmin Bath Tissue, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mr. Whipple! 0:01 - Mrs Grahams. - I'm returning this bargain-brand bathroom tissue. 0:02 - Why? 0:06 - My family says it's not soft enough. 0:07 They want Charmin back. 0:09 - But doesn't that save you a lot of money? 0:10 - Well, I thought so but when I figured it out, 0:12 I only saved a penny a day. 0:14 - Only a penny a day? 0:16 - That's all. 0:18 - Please don't squeeze the Charmin. 0:19 - Easier said than done Mr. Whipple. 0:21 For my money, Charmin's squeezable softness 0:23 is a real bargain. 0:26

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