P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (playful music) 0:00 - Shirley! 0:01 Charmin at the beach! 0:01 You're not going to squeeze it? 0:03 - Uh uh! 0:04 This is new Charmin. 0:05 It's so lush, so plush, 0:07 squeezing's not enough anymore. 0:09 I just got to hug it! 0:11 - Oh, Shirley! 0:13 Announcer How much softer is new lush, plush Charmin? 0:14 Watch! 0:17 Two fragile eggs. 0:18 Old Charmin was soft, but, 0:19 new Charmin's so lush, so plush. 0:21 - Squeezing's not enough anymore. 0:23 You gotta hug it! 0:26

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