P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mr Whipple! 0:00 That new Charmin! 0:01 - Uh, huh. 0:02 - They're not squeezing it! 0:03 - Hallelujah! 0:05 - New Charmin's so lush! So plush! 0:07 - Squeezing's not enough anymore. 0:09 - Yes! Yes! 0:11 - So you got to hug it! 0:12 - No! 0:13 Ow! 0:14 Announcer How much softer is new lush, plush Charmin? 0:14 Watch! 0:17 Two fragile eggs. 0:18 Old Charmin was soft, but, 0:19 new Charmin's so lush! So plush! 0:21 - Squeezing's not enough anymore. 0:24 You've got to hug it! 0:26 - No! 0:27

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