P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd cheering) 0:00 - Mildred, you brought Charmin to the game? 0:02 You promised you'd stop squeezing it. 0:04 - I know Ralphie, but this is the newest Charmin. 0:06 So lush, so plush. 0:09 Squeezing is not enough anymore. 0:11 You gotta hug it! 0:14 - So... 0:17 - Dr. Halberstam... 0:18 - Yeah? 0:19 - I'm finally going to stop squeezing Charmin. 0:20 - Ah, this is good. 0:22 - Cause now there's a new Charmin. 0:23 - Yeah? 0:25 - It's so lush, so plush. 0:26 Squeezing is not enough anymore. 0:27 - Yeah! 0:29 - You gotta hug it! 0:30 Announcer How much softer is new lush, plush Charmin? 0:31 Watch, two fragile eggs. 0:34 Old Charmin was soft, but new Charmin's a whole lot softer. 0:36 Watch closely, it's so lush, so plush. 0:40 - Squeezing is not enough anymore. 0:44 You gotta hug it! 0:47 Announcer New Charmin is so lush, so plush. 0:49 - Squeezing is not enough anymore. 0:52 You gotta hug it. 0:54 - Mom! 0:57

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