P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - With Hoffmeier in Hawaii, this fake telegram would get 0:01 them to stop squeezing the Charmin in his store. 0:05 (laughing) 0:08 - Charmin's so squeezably soft, 0:11 - It's irresistible 0:13 - Ladies, telegram from Hoffmeier. 0:15 Anyone squeezing Charmin in my store stop, 0:17 they'd be thrown out of the door, stop. 0:20 Aloha, Mr. Hoffmeier. 0:22 - Aloha 0:23 - Aloha 0:24 Ladies Mr. Hoffmeier! 0:25 - That's a fake from you whipplepoo. 0:27 I let them squeeze. 0:29 Spokesperson Mr. Whipple never learns. 0:31 Charmin made the ordinary way might not 0:33 get squeezed. 0:35 But Charmin's Fluffed Up 0:36 with so much squeezable softness. 0:38 it's irresistible. 0:40 - Charmin sure is fluffy 0:41 - It's so squeezably soft. 0:44 - It's irresistible. 0:46 - I tried ordinary bathroom tissues, 0:47 but my family missed 0:49 Charmin's squeezable softness. 0:50 - Ladies, please don't squeeze the Charmin. 0:52 - Practice what you preach, Whipple 0:55 (laughing) 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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