P&G: Charmin Bath Tissue, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Ladies, the new Charmin is now here, 0:02 but please... 0:04 - Hey, I can see the difference. 0:06 Bigger puffs of softness. 0:07 - And I can feel the difference. 0:08 Not even Charmin ever felt this irresistible. 0:10 - You can even hear the difference. 0:13 - He is more squeezably soft than ever. 0:14 - I don't care if you can see, feel and hear the difference. 0:16 Please don't squeeze the new Charmin. 0:20 - Certainly, Mr. Pipple. 0:22 (chuckles) 0:24 Narrator Introducing new Charmin. 0:25 So much softer, you can see, feel and hear the difference. 0:26 New soft fragrance, too. 0:29
Complete Record:
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John W. Hartman Center for Sales Advertising & Marketing History
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