P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, Mr. Whipple, did you see the new Charmin? 0:05 - New Charmin? 0:08 - Yeah, it just came in. 0:09 - Well, what have they done? 0:10 Not even Charmin was ever this squeeze-ably soft. 0:13 - It's so much softer. 0:16 You can actually see, hear, and feel the difference. 0:17 See all those bigger puffs of softness in new Charmin? 0:20 - Oh you can see the difference. 0:23 - And you can feel it. 0:25 You can feel the extra softness in each sheet. 0:26 - Oh you can feel the difference. 0:29 - And you can even hear the difference. 0:30 - Oh no, you can even hear the difference. 0:33 - Well, why so glum? 0:35 - You can see, feel, and hear the difference. 0:37 It's more irresistible than ever, 0:39 so I'll never stop people from squeezing the new Charmin. 0:41 - I'm sure where there's a Whipple, there's a way. 0:44 - Oh. 0:47 - Mr. Whipple. 0:48 Narrator Introducing new Charmin. 0:53 So much softer you can see, feel, and hear the difference. 0:54 New soft fragrance too. 0:57

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