P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Daddy, tell us the story of how you first met Mommy. 0:02 - Yeah, Dad. Tell us. 0:05 - Go ahead, George. 0:06 - Well, okay. 0:08 There I was, a young man, just starting up. 0:09 Had my own store. 0:11 - Did you stop the ladies from squeezing Charmin? 0:13 George You betcha, they tried. 0:15 - Charmin bathroom tissue's so squeezably soft. 0:17 - It's irresistible. 0:19 - So rich and fluffy, 0:21 Charmin's a pleasure to squeeze. 0:22 - Soft fragrance, too. 0:23 George But I'd catch 'em and say 0:25 - Ladies please don't squeeze the Charmin. 0:26 George Then one day 0:30 I saw your mother squeezing Charmin. 0:31 I was about to say "Please don't squeeze the Charmin," 0:34 when I took one look at her and fell in love. 0:37 (orchestral music playing) 0:41 Woman And you let me squeeze the Charmin 0:47 didn't you, George? 0:48 - Yup, and to this day, your mother's the only one 0:49 I've ever let squeeze the Charmin. 0:51 - Even now, George? 0:52 - Even now. 0:53 - Charmin's so squeezably soft, it's irresistible. 0:55 - Oh, don't do that. 0:58

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