P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (whistles) 0:01 - Hi folks! (car door opens) 0:03 - Hey! 0:04 - Hi Hank! 0:05 - Hiya Hank! 0:06 - What's new? 0:07 - Super squeezable, new Charmin! 0:07 - New Charmin? 0:09 - What's new about it? 0:10 - It's softer! 0:11 - Oh, you're joshing us, Hank. 0:12 Charmin's already so soft, how could they make it softer? 0:13 - Would I lie to you, Hildy? 0:16 They fluffed it up and puffed it up. 0:18 Made new Charmin so much softer. It's super squeezable! 0:19 - Super squeezable? 0:22 - Yep, Millie. 0:24 Let me give you the Charmin softness test. 0:25 Compare Charmin with the new Charmin! 0:26 - Well, the Charmin's squeezably soft. 0:29 - What'd I tell ya? Charmin's so soft, 0:31 how could they make it softer? 0:33 - But the new Charmin is fluffed up and puffed up! 0:35 - (gasps) What? 0:38 Well, the new Charmin is so much softer. 0:39 It is super squeezable! 0:41 - Let me feel it. 0:43 I declare this new Charmin super soft! 0:45 It's super squeezable! 0:49 Didn't believe me, did you, Hildy? 0:51 - Believe ya now! 0:53 Hank Well, like I said, 0:54 they fluffed it up and puffed it up. 0:55 Made new Charmin so much softer. It's super squeezable! 0:56

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