P&G: Charmin Bath Tissue, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Let's hide Mr. Whipple's sign. 0:02 - Good, now we can squeeze the Charmin bathroom tissue. 0:04 - They're squeezing the Charmin. 0:07 - Charmin's so squeeze-ably soft, it's irresistible. 0:08 - I only squeeze Charmin. 0:11 Charmin's got a squeeze-able softness 0:12 that's rich and fluffy. 0:14 - Swell fragrance too. 0:16 - Ladies, please don't squeeze the Charmin. 0:17 Can't you read the sign? 0:20 My sign. 0:21 Where's my sign? 0:23 - Here it is, Mr. Whipple. 0:24 Please. 0:26 Both Women Don't squeeze the Charmin. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History


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