P&G: Charmin Bath Tissue, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - [Commercial Voice] Have you squeezed the new Charmin? 0:02 - No. 0:04 - [Commercial Voice] Have you ever squeezed the new Charmin? 0:05 - No. 0:05 - [Commercial Voice] Go ahead, squeeze it. 0:06 - Oh no, you're not supposed to 0:07 squeeze the Charmin. 0:09 - [Commercial Voice] This is new Charmin. 0:11 The softest ever, see. 0:12 - Oh, so much softer, 0:15 see, feel and hear the difference 0:17 - [Commercial Voice] Compare it with Charmin. 0:19 - Well I can see the difference 0:20 New Charmin has 0:22 these soft little puffs all over it. 0:23 - [Commercial Voice] Right. 0:25 - I can feel the difference too. It's soft, 0:27 softer than Charmin. 0:29 I can even hear the difference. 0:31 Mmm nice fragrance too, is that new? 0:34 - [Commercial Voice] Mhm. 0:37 - Well I've seen a difference. 0:38 I've felt the difference. 0:39 I've even heard the difference. 0:40 - [Commercial Voice] Most people do. 0:41 - You know what I'm going to do now? 0:43 - [Commercial Voice] No. 0:44 - I'm going to squeeze the Oo. 0:45 I'm squeezing the new Charmin. 0:47 Is that okay? 0:49 - [Commercial Voice] Sure. Go ahead. 0:50 - Thanks. 0:51 I'm glad that man told me about yourself. 0:52 - [Commercial Voice] Please 0:54 squeeze the new Charmin. It's the softest ever. 0:55 Lady It's really soft. 0:58

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