P&G: Charmin Bath Tissue, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer We know how important softness is to you, 0:02 so we are introducing the softest Charmin ever, 0:05 a new Charmin made in a very special way, 0:10 to make it very, very soft. 0:13 (cheerful music) 0:16 What makes new Charmin as soft as ever? 0:23 (laughs) We found a way to put more little puffs of softness 0:26 into every sheet. 0:31 This makes new Charmin more squeezably soft than ever. 0:33 Very fluffy and very gentle. 0:37 And Charmin is so new, 0:42 that it even has a new softer fragrance. 0:48 (gentle music) 0:50 New Charmin Bathroom Tissue, it's very, very soft. 0:53

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