P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey is that the new Charmin bathroom tissue Mr Wipple? 0:02 - Sh! I'm trying to keep it a secret. 0:05 - Why? 0:07 - If these women find out how much softer new Charmin is, 0:08 they'll make my life miserable with their squeezing. 0:10 - (giggles) What a surprise! 0:13 Not even Charmin was ever this squeezably soft. 0:16 - So irresistible 0:18 I can hardly keep from squeezing it myself. 0:19 - Yeah! 0:22 - New Charmin. 0:24 Oh it's surprisingly soft! 0:25 - Oh I can feel how much softer it is! 0:26 - It's more squeezably soft than ever. 0:29 Woman Offscreen It's irresistible. 0:31 - We'll keep the new Charmin a secret. 0:32 Okay Harriet? 0:34 - What secret Mr Wipple? 0:35 - Oh it's so soft. 0:37 - Ladies please don't squeeze the new Charmin. 0:39 - But Mr Wipple! 0:42 - All right, the secrets out. 0:43 New Charmin's so much softer 0:44 it'll take the iron will of a Wipple 0:47 to keep from squeezing it. 0:48 - Really Mr Wipple? 0:49 (Mr Wipple Laughs) 0:51 - Oh. 0:52 - New Charmin surprisingly soft. 0:54 More squeezably soft than ever. 0:56

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