P&G: Charmin Bath Tissue, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Ladies, the new Charmin is now here, but please- 0:01 - Hey, I can see the difference, bigger puffs of softness. 0:05 - And I can feel the difference, 0:07 not even Charmin ever felt this irresistible. 0:09 - You can even hear the difference. 0:12 - It's more squeezably soft than ever. 0:14 - I don't care if you can see, feel and hear the difference, 0:16 please don't squeeze the new Charmin. 0:19 - Oh, certainly Mr. Whipple. 0:21 - Okay. Announcer Introducing new Charmin, so much softer, 0:24 you can actually see, feel and hear the difference. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History


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