P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Ladies, you can't squeeze the Charmin. 0:03 - But this isn't Charmin, Mr. Whipple. 0:05 This is new Charmin, 0:07 even more squeezably soft. 0:08 - But- 0:10 - You can see, feel and hear the difference. 0:11 See the bigger puffs of softness. 0:13 - But- 0:15 - You can feel the difference, feel how much softer. 0:16 - You can even hear. 0:18 - Enough! 0:19 No matter how irresistibly soft, 0:20 please don't squeeze the new Charmin. 0:22 - Mr. Whipple. 0:25 (laughing) Narrator Introducing new Charmin, 0:26 so much softer you can actually see, feel 0:28 and hear the difference. 0:30

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