P&G: Charmin Bath Tissue, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Ladies, I wouldn't let my own mother squeeze New Charmin. 0:02 - New Charmin? 0:06 - Mother. What a surprise. 0:08 - New Charmin's the surprise, Georgie. 0:09 Ooh, feels surprisingly soft. 0:12 - But mother. 0:14 - Squeezably-soft. - But. 0:17 (mother gasping) - It's more irresistible than ever. 0:18 - Mother, please don't squeeze the New Charmin. 0:20 New Charmin's softer, so we've got to be tougher. 0:23 - That's a no-no, Georgie. 0:25 Narrator New Charmin, it's surprisingly softer. 0:28
Complete Record:
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John W. Hartman Center for Sales Advertising & Marketing History
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- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
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