P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh, golly! 0:01 Charmin's so squeezably soft it's irresistible! 0:02 - Hey, you better not let Mr. Whipple 0:05 catch you squeezing the Charmin. 0:06 - Oh, don't worry about Mr. Whipple. 0:08 Woman No? 0:10 - He's home sick with the cold. 0:10 - He is? 0:12 Let's squeeze... 0:13 Both the Charmin! - Oh, it is so squeezably soft! 0:15 - They're squeezing the Charmin! 0:18 They're squeezing the Charmin! 0:19 - George, the doctor told you to forget about the store. 0:21 - Forget? 0:23 How can I forget? 0:24 Oh, look at them! 0:26 - Oh, what a great chance to squeeze Charmin! 0:27 - I can't resist it. 0:30 - Charmin's so squeezably soft. 0:31 - Deep down squeezably soft. 0:33 Woman 2 It's irresistible. 0:35 - Soft fragrance, too. 0:35 - Oh, Mr. Whipple could see us now. 0:37 (laughing) 0:39 - Ladies! 0:40 Please, don't squeeze the Charmin. 0:41 Thought I was sick, huh? 0:43 Next time you think about squeezing Charmin, 0:44 remember you'll never get away with it. 0:46 Both Neither will you, Mr. Whipple. 0:49 - Right. 0:50 Oh, I (mumbles). 0:52 (gentle music) 0:53 Announcer Charmin bathroom tissue, 0:54 so squeezably soft, it's irresistible. 0:56

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