P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - First she squeezes the tomatoes, 0:03 then she squeezes the melon 0:05 and now she's squeezing the new Charmin bathroom tissue. 0:06 Please don't squeeze the Charmin. 0:10 - But Mr. Whipple, 0:13 this new Charmin bathroom tissue's so soft, 0:14 so squeezably soft. 0:17 Ah, that soft fragrance. 0:20 - Mrs. Logan. 0:23 - Charmin is so deep down squeezable soft 0:25 it's just irresistible. 0:28 (laughs) 0:30 - But Mrs. Logan, the sign. 0:31 (laughs) 0:34 Oh if you only knew Mrs. Logan, I can't resist it myself. 0:38 I love to sneak a squeeze on the sly. 0:43 - Mr. Whipple, please don't squeeze the Charmin. 0:48 Narrator New squeezably soft Charmin bathroom tissue 0:54 from Proctor and Gamble. 0:56 Take it home and squeeze it. 0:58

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