P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - America squeezes the Charmin. 0:01 Across America women are squeezing the Charmin 0:03 and discovering it's so squeezably soft, 0:06 it's irresistible. 0:08 While one man seeks to find out... 0:09 - What is Charmin's secret? 0:11 - It's so big and fluffy Mr. Whipple, look. 0:13 - I know Charmin's really big and really fluffy. 0:16 - Right, when they see how big and fluffy Charmin is 0:19 they're going to want to squeeze it even more. 0:21 - It's so squeezably soft, it's irresistible. 0:24 What am I going to do? 0:26 - I don't know. 0:27 But you better think fast. 0:28 - Charmin's so big and fluffy. 0:30 - I can't resist squeezing it. 0:32 - Measure it all the way around. 0:34 - Wow. 0:36 - Charmin's so big and fluffy. 0:38 - Makes me want to squeeze it even more. 0:40 - Ladies, please don't squeeze the Charmin. 0:42 Charmin may be so squeezably soft it's irresistible, 0:45 but please... 0:48 - Please don't squeeze the Charmin. 0:49 - Charmin, so fluffed up, 0:52 so squeezably soft, it's irresistible. 0:54 - Mr. Whipple. 0:57

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