P&G: Charmin Bath Tissue, 1970

Year Published: 1970

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - First she squeezes the tomatoes, then she squeezes 0:02 the melons, and now she's squeezing 0:05 the new Charmin Bathroom Tissue. 0:07 Please don't squeeze the Charmin. 0:10 - But Mr. Whipple, this new Charmin Bathroom Tissue's 0:12 so soft, so squeezably soft. 0:15 (sniffs) Oh, that soft fragrance. 0:20 - Mrs. Logan. 0:23 - Charmin is so deep down squeezably soft it's irresistible. 0:25 (laughing) Irresistible price too. 0:30 - But Mrs. Logan, the sign. 0:33 Oh, if you only knew, Mrs. Logan. 0:40 Can't resist it myself. 0:42 I love to sneak a squeeze on the sly. 0:45 - Mr. Whipple, please don't squeeze the Charmin. 0:50 Announcer New squeezably soft Charmin Bathroom Tissue 0:54 from Proctor and Gamble. 0:57 Take it home and squeeze it. 0:58

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