P&G: Charmin Bath Tissue, 1970

Year Published: 1970

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (traffic buzzing) 0:01 - George Whipple, aren't you thrilled we're going 0:02 out for the evening? 0:04 - Yeah, thrilled. 0:05 - Look! Your store! 0:07 - What about it? 0:08 - I thought I saw someone in there. 0:09 - Maybe burglars. 0:11 I'll investigate. 0:13 - I'll call the police, be careful. 0:14 - Don't worry. 0:15 (packaging rustles) 0:17 - Hey Kitty, don't squeeze the Charmin. 0:19 Let's take the loot and get out of here! 0:22 - But it's nice squeezing Charmin bathroom tissue, Freddie. 0:24 It's squeezably soft. 0:27 Here, squeeze for yourself. 0:28 - Yeah, it's soft all right. 0:30 Soft deep down (sniffs). 0:33 Smells good too! 0:36 - Charmin's so squeezably soft, it's irresistible. 0:37 (Kitty gasps) 0:40 - Please! 0:41 Don't squeeze the Charmin! 0:42 - We were just leaving! 0:43 (trolley crashes) Kitty Freddy! 0:44 - Hold it! 0:45 (footsteps shuffling) 0:46 You got 'em, George, 0:47 that's Freddie the Fox. 0:48 - My hero! 0:49 - Squeezing Charmin is a very serious offense. 0:51 - You're just as guilty, George. 0:53 Narrator Squeezably soft, Charmin. 0:57

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