P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cash register clacking) 0:01 - First she squeezes the tomatoes, 0:05 then she squeezes the melons, 0:07 and now she's squeezing the Charmin! 0:09 Please! Don't squeeze the Charmin! 0:13 - But this is new Charmin bathroom tissue. 0:16 It's so squeezably soft. 0:18 - Mrs. Logan. 0:21 - I just can't resist it! 0:24 - (titters) If you only knew, Mrs. Logan. 0:27 I can't resist it myself. 0:31 I like to sneak a squeeze on the sly. 0:33 Squeezably soft... 0:38 (sniffs) And that fragrance Charmin has added. Nice touch. 0:39 - Mr. Whipple! Please! 0:45 Don't squeeze the Charmin. 0:48 Announcer Don't squeeze the Charmin in the store. 0:52 Squeeze it at home. 0:53 New Charmin bathroom tissue. Squeezably soft. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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