P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Harold, oh Harold, look what I bought! 0:01 Like it? 0:05 - Take it back. 0:06 - What? 0:07 - Take it back, it's ugly. 0:08 - Ugly, oh, it's high fashion. 0:11 - You look foolish, take it back. 0:13 ♪ Try to use a little tenderness ♪ 0:17 ♪ Tender, soft Charmin ♪ 0:21 ♪ Charmin bathroom tissue gives you tenderness ♪ 0:24 ♪ A little tender touch wouldn't hurt ♪ 0:27 - I'm sorry about what I said. 0:30 - That's okay, Harold. 0:32 Squeezy Charmin is tender. 0:34 - Yeah, it is tender. 0:36 - It's deep down tenderness 0:39 that's soft and cushiony and a fragrance too. 0:40 - You know something, 0:44 you look nifty in that outfit. 0:46 ♪ Charmin bathroom tissue gives you tenderness ♪ 0:48 ♪ A little tender touch wouldn't hurt ♪ 0:52 Narrator Try to use a little tenderness. 0:55 Try Charmin and get the tender touch. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:30:10